Innovation is both creating new products from scratch and to refine existing products. We help companies to innovate while maintaining focus on end users. Lene Nielsen has, among other, facilitated

this Innovation


A persona is a description of a fictitious user. A user who does not exist, but who is described in such a way that the reader will recognize the description and believe

this Personas

User Focus

When creating products and services to customers and users it is necessary to understand their needs, values, their purchasing- or work procedures – to know their lives. This applies whether it

this User Focus

About Lene Nielsen

Lene Nielsen has helped several clients to work with personas both within the public and the private sector. The list covers companies working within IT and with development of products. Lene

this About Lene Nielsen