Persona projects

A list of organisational collaborations

  • Abbott
  • Arla Food amba. – Forbrugere
  • Arla Food amba. – Professionelle
  • Berlingske Medier
  • Borger.dk
  • Brdr Andersen møbler
  • CBS
  • Danmarks statistik
  • Digitaliseringsstyrelsen
  • DSB – Intranet
  • DSB – HR portal
  • Edlund
  • Erhvervs- og Selskabsstyrelsen (Virk.dk)
  • Folketingets kommunikationsenhed
  • JBS
  • Min Sundhed
  • Navair
  • Nordisk
  • Novo Nordisk
  • Novozymes
  • NDS
  • Region Hovedstaden
  • Telmore
  • Traceworks
  • Vejdirektoratet

Research

Find most of Lene Nielsen’s research here.

List of latest research

2025

L Nielsen, R Neuhoff (2025) Different Narrative Techniques in More-Than-Human Personas. Proceedings of the 16th Biannual Conference of the Italian SIGCHI Chapter, 1-8

V Baka, L Nielsen, HW Nicolajsen, SM Marttila (2025) Unpacking the Cooperative Ethos Towards Re-Imagining Organizational Purpose. Academy of Management Proceedings 2025 (1), 24827

L Nielsen, R Neuhoff (2025) The design of non-human personas. Proceedings of the International Conferences IADIS Information Systems 2025 

2024

J Abdelnour Nocera, L Nielsen, C Li (2024) Introducing and Evaluating Service Design Tools in Organisations. Adjunct Proceedings of the 2024 Nordic Conference on Human-Computer Interaction

L Nielsen (2024) Personas, Scenarios, Journey Maps, and Storyboards. In User Experience Methods and Tools in Human-Computer Interaction, 71-98

J Salminen, L Nielsen, M Bahloul, RG Jørgensen, JM Santos, SG Jung (2024) Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas. Information Technology and Management 25 (2), 173-198L

Nielsen, HW Nicolajsen, V Baka (2024) A case of action research with a focus on collective learning about organisational challenges and solutions for democratically owned businesses. Action Research Booklet, Really Simple Syndication Press, 1-4

L Nielsen, HW Nicolajsen, V Baka, MR Larsen, JS Vestergaard, (2024) Digging Trenches in Boards. ICA CCR Europe Research Conference 321

Harre, O.T., Nielsen L. (2024) Organisations as material. In The Materials of Service Design, Elgar Publishing. P. 95-100

2023

JA Nocera, JJG Gutiérrez, MEP Álvarez, L Nielsen (2023) A Sociotechnical Design and Evaluation Framework for Digital Democracy and Citizen Participation. IFIP Conference on Human-Computer Interaction, 3-12

L Nielsen, HW Nicolajsen, V Baka (2023) Designing IT for Governance: The Case of Employee-Owned Businesses. IFIP Conference on Human-Computer Interaction, 13-26, 2023

Nocera, JA, Gutiérrez, J.J.G., Álvarez, M.E.P., Nielsen L. (2023) HCI for Digital Democracy and Citizen Participation. IFIP Conference on Human-Computer Interaction, 627-631

Nielsen, L., Harre, O. T., Abdelnour-Nocera, J. & Li, C., (2023) Proposing organisational usability as an enabler of organisational service design maturity. 29 nov. 2023, ServDes2023: Entanglements and Flows Service Encounters and Meanings. Linköping University Electronic Press, s. 759-768 8 s.

J Salminen, S Şengün, JM Santos, S Jung, L Nielsen, B Jansen. (2023) The Choice of a Persona: An Analysis of Why Stakeholders Choose a Given Persona for a Design Task. International Conference on Human-Computer Interaction, 288-310

2022

Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems
Salminen, J., Jung, S-G., Nielsen, L. & Jansen, B., 10 Oct 2022, Nordic Human-Computer Interaction Conference (NordiCHI ’22). Association for Computing Machinery, p. 1-11 10 p. 12

Demokratisk Iværksætteri-Erhvervsfremme og iværksætteri for demokratiske virksomheder i Danmark
Nielsen, L., Nicolajsen, H. W., Baka, V., Victor, F. F., Sivertsen, S., Stana, R., Hansen, A. V., Riisgaard, L. & Jakobsen, G., Jun 2022, Erhvervsministeriet.

Employee-owned startups in the digital era
Nicolajsen, H. W., Nielsen, L., Baka, V. & Victor, F. F., 10 Dec 2022.

Engaging with competing demands in systems through design: Fostering a paradox lens
Neuhoff, R., Harre, O., Simeone, L., Nielsen, L. & Holst Laursen, L., Jun 2022, DRS2022. Bilbao: Design Research Society

How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!
Salminen, J., Jung, S-G., Nielsen, L., Şengün, S. & Jansen, B. J., 2022, In: International Journal of Human-Computer Studies. 168, p. 102915 17 p.

How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment
Jansen, B. J., Nielsen, L., Guan, K. & Salminen, J., 2022, In: Pacific Asia Journal of the Association for Information Systems . 14, 3, 1.

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas
Salminen, J., Nielsen, L., Bahlouh, M., Sørensen, R. G., Santos, J. M., Jung, S-G. & Jansen, B. J., 2022, In: Information Technology and Management. 26 p.

About Lene Nielsen

Lene Nielsen has worked with personas for more than 25 years and was the first in the world to write a PhD about persons. She has helped companies in both the private and public sector develop, implement, and use personas.

Lene Nielsen’s research interests include many different aspects in the development and use of personas, including global personas, personas based on quantitative data, persona descriptions as communication to specific and different target groups, the relationship between persona description and data, the use of personas in agile development, personas in service design, AI and personas, and planetary personas.

In addition, she researches democratic companies, including the digitization of start-ups, and the use of digital tools for democratization.

She teaches service design, with a focus on management and implementation.