Persona projects

A list of organisational collaborations

  • Abbott
  • Arla Food amba. – Forbrugere
  • Arla Food amba. – Professionelle
  • Berlingske Medier
  • Brdr Andersen møbler
  • CBS
  • Danmarks statistik
  • Digitaliseringsstyrelsen
  • DSB – Intranet
  • DSB – HR portal
  • Edlund
  • Erhvervs- og Selskabsstyrelsen (
  • Folketingets kommunikationsenhed
  • JBS
  • Min Sundhed
  • Navair
  • Nordisk
  • Novo Nordisk
  • Novozymes
  • NDS
  • Region Hovedstaden
  • Telmore
  • Traceworks
  • Vejdirektoratet


Find most of Lene Nielsen’s research here.

List of latest research


HCI for Digital Democracy and Citizen Participation
Abdelnour-Nocera, J., Gutiérrez, J. J. G., Álvarez, M. E. P. & Nielsen, L., Aug 2023, Lecture Notes in Computer Science. Switzerland: Springer, Cham, Vol. 14145. p. 627-631 4 p.


Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems
Salminen, J., Jung, S-G., Nielsen, L. & Jansen, B., 10 Oct 2022, Nordic Human-Computer Interaction Conference (NordiCHI ’22). Association for Computing Machinery, p. 1-11 10 p. 12

Demokratisk Iværksætteri-Erhvervsfremme og iværksætteri for demokratiske virksomheder i Danmark
Nielsen, L., Nicolajsen, H. W., Baka, V., Victor, F. F., Sivertsen, S., Stana, R., Hansen, A. V., Riisgaard, L. & Jakobsen, G., Jun 2022, Erhvervsministeriet.

Employee-owned startups in the digital era
Nicolajsen, H. W., Nielsen, L., Baka, V. & Victor, F. F., 10 Dec 2022.

Engaging with competing demands in systems through design: Fostering a paradox lens
Neuhoff, R., Harre, O., Simeone, L., Nielsen, L. & Holst Laursen, L., Jun 2022, DRS2022. Bilbao: Design Research Society

How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!
Salminen, J., Jung, S-G., Nielsen, L., Şengün, S. & Jansen, B. J., 2022, In: International Journal of Human-Computer Studies. 168, p. 102915 17 p.

How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment
Jansen, B. J., Nielsen, L., Guan, K. & Salminen, J., 2022, In: Pacific Asia Journal of the Association for Information Systems . 14, 3, 1.

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas
Salminen, J., Nielsen, L., Bahlouh, M., Sørensen, R. G., Santos, J. M., Jung, S-G. & Jansen, B. J., 2022, In: Information Technology and Management. 26 p.

About Lene Nielsen

Lene Nielsen has worked with personas for more than 20 years and was the first in the world to write a PhD about persons. She has helped companies in both the private and public sector develop, implement, and use personas.

Lene Nielsen’s research interests include many different aspects in the development and use of personas, including global personas, personas based on quantitative data, persona descriptions as communication to specific and different target groups, the relationship between persona description and data, the use of personas in agile development, personas in service design.

In addition, she researches democratic companies, including the digitization of start-ups, and the use of digital tools for democratization.

She teaches service design, with a focus on management and implementation.